RPC M&H Corby, part of US packaging giant Berry Global, has developed grab & go bottles for Re:Nourish, a major disruptor in the prepared soups market.
The rectangular-shaped custom-moulded bottles are microwavable, making them a suitable packaging option for on-the-go consumption, said M&H Corby
The concept of the bottle was conceived by Re:Nourish founder Nicci Clark and was developed for manufacture by Design.
Blow moulded in transparent polypropylene, the bottle is claimed to create “a strong impression” on-shelf with the soups clearly visible.
The “strong but light” bottles come in 500ml size and are fully recyclable, according to M&H Corby.
“We see soups as the new ‘juices’ in delivering a flavour-filled experience that is both delicious and healthy. As part of this, the right packaging was essential,” said Nicci Clark.
M&H Corby bottles, Clark went on to say, “project strong brand messaging, maintain the freshness of our soups and provide the simplicity and ease of use that busy consumers demand.”