Sidel, a leading supplier of liquid packaging equipment has opened a new office in Moscow. The company, which is part of the Tetra Laval Group, has been active in the Russian market for over 20 years.
The decision to open the new office was motivated by the company's goal of establishing dedicated offices close to its customers, which, in Russia and the surrounding Commonwealth of Independent States number well over 150.
Moreover, the time is right, said Anatoly Rozentsvit, Sales Director DACH, CEE & RCIS Sidel.
“The Russian economy is currently recovering from a two-year recession. With more than 700 pieces of equipment installed across various sites in this region, it is really important for Sidel to accompany our clients in this recent upswing – and grow our own business accordingly,” he said.
In 2017, the real GDP in the Russian economy rose by 1.5 %, while growth of around 1.6% is forecast for 2020, with soft drinks in particular to show ‘positive dynamics' in Russia, according to Euromonitor International.
Also, sales of non-alcoholic beer are growing in the RCIS states, although beer sales are falling. In Ukraine, alcohol-free beer sales are expected to expand further through 2020, posting the highest CAGR in total volume terms.
“Producers of beverages and FHPC goods need solutions, which guarantee performance across their entire supply chain,” said Anatoly Rozentsvit. Sidel can provide these, offering solutions, support and services from the new office in Moscow, which is located in the Savyolovsky district just the north of Moscow's city centre.
The new offices house the sales, after-sales, customer care and field service functions for Sidel, all dedicated specifically to the RCIS area.