Sumitomo (SHI) Demag has set up a new subsidiary to service customers in the Italian market, effective 1 May.
The injection-moulding machinery supplier announced 7 May that Sumitomo (SHI) Demag Italia is now taking over the workforce from its former Italian representation, Macam Srl, but did not further explain the details of the takeover.
Roberto Sallemi, former owner and managing director of Macam Srl has been appointed as manager of the Italian subsidiary in Turin.
“We are investing in closeness to our customers, because we want to speed up our response times. Through this measure, we ensure fast-track communication and a direct connection to development, project planning and production in Germany,” explained Paolo Zirondoli, director international sales Sumitomo (SHI) Demag of Schwaig, Germany.
Offerings will be for a range of key segments including medical engineering, packaging and automotive, Zirondoli added.
“Building a strong base in Italy requires future-oriented investment in this complex market, and this can only be achieved by setting up our own subsidiary,” also commented Pietro Scattarreggia, director business development electronics & medical at the machinery maker’s European headquarters.
According to CEO Gerd Liebig, Sumitomo Demag has increased its market share threefold in Italy in the past three years.
“The new subsidiary is the next logical expansion step,” he noted.
Liebig added that “we decided that we need to set up a strong base in Italy, which is rooted in traditional structures but also invests in future-oriented service concepts and intensive consultancy.”