Like most of you out there, I receive a truly staggering number of emails in my inbox every day. Some interesting, some even relevant and addressed to me. As for the others, it's a mystery to me how they got there.
Today's catch, for example, included instructions on how to grill pineapple (“A dash of hot sauce keeps these caramelized pieces of fruit from getting too sweet”), an article about appetite genes (“Why some of us are born to eat too much”) and a message from someone wanting to let me know that if i needed a loan for a business investment, i should contact him immediately.
Sandwiched in between everything else was a serious looking message from something called the “RAL-Quality Assurance Association for the Demanufacture of Refrigeration Equipment”.
Despite the somewhat unwieldy, not to say off-putting name, I read the article with growing interest. And decided that it was newsworthy enough to pass on.
Because, as the association pointed out: “While international climate policy-makers debate the implications of the recent US pull-out from the Paris climate accord, other key issues to minimising carbon emissions are not getting the attention they deserve.”