A hard egg to crack? Clondalkin Flexible Packaging Bury, a supplier of flexible packaging solutions, has designed an eye-catching and innovative shrink sleeve for an egg-shaped cleaner from Ecoegg, a UK-based producer of eco-friendly laundry and cleaning products.
The brief was to create a shrink sleeve that would encapsulate the container and stay attached even when the cleaner was twisted open. It was vital that the shrink sleeve remain on the product after first opening so that the instructions stay attached to each half of the egg-shaped container and are clearly visible. This meant that a perforation needed to be produced that peeled down and around the product to reveal the centre of the container, allowing it to be twisted open to access the cleaning paste and sponge in each half of the ‘egg’.
The solution was found in the application of a cold seal adhesive, which enabled the shrink sleeve to remain on the container, without it being removed when peeling the perforation and twisting the product open. The result, said Jane Brown, Ecoegg’s Head of Product, is a fully functioning hard surface cleaning product that “closely identifies with our core branding.”