UK's Fusion Flexibles supplying printed bags for Empire's Star Wars editions

Comments Email
Photo by Fusion Flexibles Bauer Media required the bags to be strong and easy to open ensuring they can be kept by the consumer as part of the collection alongside the magazine and gifts.

Fusion Flexibles, a leading UK manufacturers of flexible packaging products, has recently supplied metallised film laminate bags for two exclusive Star Wars: The Last Jedi collector’s editions of movie magazine Empire.

The plastic processor, which specialises in publishing, security, food and mailing markets, said the two version’s Bauer Media’s Empire will come out in January 2018, reflecting the main characters in the current trilogy of Star Wars films.

The light side pack with Rey is printed using seven colours with a blue palette whilst the dark side option with Kylo Ren is printed using eight colours and a red palette.

Fusion Flexibles produced the bags from a three-part laminate comprising metallised and inner sealing layers.

The packs, which are reverse printed on an outer clear layer, boast a thickness of 182 microns and incorporate a highly functional flat skirt sidewall seal.

Commenting on the bags, Carl Lawrence, print production controller at Bauer Media said the key requirement was for packaging o use “superior materials” for the production of bags.

“The metallised film laminate material was selected from a range of packaging substrates being discussed. In fact, a sample of a previously produced order supplied by Fusion Flexible was the option which most closely matched the criteria,” she added.

Bauer Media required the bags to be strong and easy to open ensuring they can be kept by the consumer as part of the collection alongside the magazine and gifts.

“A lot of bags tear when opened but it was essential these packs remained intact so they could be included as part of the whole offering with exclusive artwork printed on to the bags which complements the magazine cover and feature layout,” explains Carl.

Newsletters

Select from the list below to subscribe to customized Plastics News Europe e-mail news alerts. Check the options you wish to receive.