UK launches ‘emoji’ anti-litter campaign for schools

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The British Plastics Federation (BPF) and PlasticsEurope have been working with the Marine Conservation Society on a new anti-littering campaign called ‘Bincentives’.

Bincentives uses emoji-based messages on a series of posters to discourage littering and promote recycling and is aimed at secondary schools.

The BPF said on 31 Oct that the idea behind the campaign was to reward “the students who do the right thing with their rubbish” with tokens.

As part of this, either the class or the individuals that collect the most tokens are ultimately rewarded with a prize, which is determined by each school.

Bincentives is based on a campaign that Hampton High School developed as part of CSI: Litter Challenge — a project the British Plastics Federation, PlasticsEurope and the Marine Conservation Society ran during the previous academic year.

Schools are able to download six free emoji posters and resources for a school assembly to support the campaign and are encouraged to involve their green councils or environmental groups.

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