RPC Design, the design and development division of RPC Group, a UK-based global manufacturer of plastic products in packaging and non-packaging markets, has come up with a new approach to making affordable mock-ups for testing purposes.
The RPC Design team has now completed construction on a purpose-built foam modelling studio that will enable its designers to create mock-ups of new packaging in order to test and modify them before release.
The team had been successfully making 3D printed models for some time, but printing costs and the time involved in creating suitable CAD data made the process time-consuming and expensive.
"We realised there was a step missing in which we needed to produce 3D models quickly and easily, test them in-use, and modify them until we were satisfied,” explains Brian Lodge, Design Manager at RPC Design.
“It's a lot more difficult to work sculpturally on a screen than it is in the round, where designers can resolve difficult areas of pack design before converting them to digital data."
An additional benefit of the foam modelling studio is that it provides customers with a chance to alter their packs' proportions and ergonomics before they commit, resulting in more effective and easier-to-use solutions that better enhance brand image.