European industry players unveil strategic goals for polyolefin recycling

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European industry initiative, Polyolefin Circular Economy Platform (PCEP), has announced key strategic goals which include innovation and enhanced collection and sorting systems, in a bid to close the loop for polyolefin-based products. 

In a statement on 8 May, PCEP’s founding partners, the European Plastics Converters, PlasticsEurope and Plastics Recyclers Europe agreed on a joint mission to advance the circular economy by increasing the reuse and recycling of polyolefin based products and the use of recyclates as raw material. 

Initially focussing on polyolefin packaging, the value chain platform has set two strategic goals covering innovation with circular economy focus and enhanced collection and sorting systems. 

“This is just the beginning of an exciting journey. Six working groups have been created to deliver on the mission,” said Eugenio Longo, chairman of the platform.

The platform, which was created in October 2016, has now marked this starting point by launching a website and a logo. 

“The PCEP logo symbolises the aim to increase the circularity of polyolefin products and the proactivity of this joint industry value chain initiative”, said Herman Van Roost, chair of PCEP’s communications group.  

“It inspires the way we want to work across the full value chain with new thinking and fresh approaches, which will enable us to be successful.” 


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