Environmental campaigners have urged Coca-Cola to reduce its plastic footprint by stopping the use of single-use plastic bottles.
Greenpeace installed a “piece of art right” to the doorstep of Coca-Cola’s European office on 9 April in protest against what it described as “ocean plastic pollution”.
According to Greenpeace data, Coke produces over 100 billion “throwaway” plastic bottles every year, which the campaigner group said mostly fail to be recovered.
“And these throwaway bottles are on the rise. Single-use plastic bottles make up 12% more of Coca-Cola’s packaging than they did a decade ago, while the proportion of refillable containers has dropped from just under a third to just a quarter,” the group claimed.
Greenpeace also claimed that Coca-Cola was “less than halfway” towards its 2015 target to use 25% pf recycled or renewable sources for the production of its bottles. The recycled content figure, said Greenpeace, currently stands at 7% on average across Coca-Cola’s global plastic bottle sales.