UK-based Bell Packaging has teamed up with Spanish manufacturer Grumbe to create a new range of combination and promotion packs for airport shops.
Typical applications include cosmetics, seasonal gift sets and alcohol packs, including the Bacardi Limón promotion pack made for Diageo.
“Everyone wants their product to stand out when on display in store,” says design director Peter Lennie. “Moving from the traditional cardboard tube or printed board box to a transparent display differentiated the Bacardi presentation to make a fantastic impact on the shelf and stand out from competitors’ products”.
Bell and Grumbe have also created a promotional pack for a range of Barbie dolls.